Strategic IT Leadership for a Marketing Firm
A marketing and communications firm needed technology leadership that could connect business priorities, vendor performance, spending, and day-to-day collaboration. Technology Navigators assessed the environment, built a roadmap, and led the improvements through execution.
The challenge
- No internal owner was accountable for technology strategy.
- Support issues took too long to resolve because communication and coordination with the managed service provider were inconsistent.
- Technology spending had grown without enough oversight.
- Existing systems made internal and client collaboration harder than it needed to be.
The solution
Technology Navigators interviewed staff to understand the problems from multiple perspectives, then translated the findings into a focused roadmap. The work included:
- Working with the MSP to improve communication, escalation, and resolution processes.
- Reviewing technology spending to identify savings and remove unnecessary cost.
- Migrating files to the cloud so the firm could retire an outdated hosted file server.
- Introducing Microsoft Teams to improve collaboration inside the organization and with external clients.
Results and impact
The completed roadmap produced measurable improvements:
- $12,000 in annual technology-cost savings.
- Elimination of a hosted server that was no longer viable.
- A 15% reduction in monthly MSP service costs through vendor negotiations.
- 25% faster support-issue resolution through better collaboration and process.
